The ReCollection (Re-, like recycling, get it? 😉) was presented during a pop-up public fashion show during Paris Fashion Week, right in front of Galeries Lafayette’s, one of the most iconic and trafficked department stores in the world, and was available for a limited time in a hidden online store only made available by scanning any recycling logo with a smartphone.

Launch events were held worldwide, including in New York, Amsterdam and in a pod on the London Eye.

A sprawling global digital campaign from both Diesel and Coca-Cola’s social media channels was complemented with a worldwide out of home and takeover roll out.