About
Hey again, nice to see you made it here.
You kind of know what I do for a living, so here’s some more random facts and thoughts.
I’m pretty geeky, I love science and I’m a bit of a news junkie, I like to keep up to date with the world, be it the big political dramas or the next dank meme. In this line of work one cannot separate their daily tasks and challenges from the cultural background, and as brands try to become more and more embedded into the lives of consumers, having a finger on the pulse of what’s happening is one of my favourite parts of the job.
I really like movies, but not in a Tinder bio ‘movie lover’ way, more of a ‘I really love movies, and I could kick your ass at a trivia night so don’t get me started’ kind of deal.
In general (at work and in life) honesty, accountability and kindness are key.
Light CV
I also have a heavy one, but if you are here chances are you already have it.
2022 - present
Global Marketing Manager, Sisley (Benetton Group)
Reporting into the Managing Director, lead and oversee all the brand’s marketing efforts, with particular focus on the development of Sisley’s relaunch marketing strategy across all channels, and its deployment through marketing campaigns, activations and collaborations, while maintaining alignment with the other central departments and local markets.
2021 - 2022
Communication Manager (Luxottica)
Responsible for all communication projects for the group’s Optical Retail banners in the North American market, with particular focus on LensCrafters and Target Optical, translating business briefs into creative briefs and driving campaign development from concept to delivery.
2019 - 2021
Brand Marketing Manager (Diesel)
Global point of contact for all brand marketing activities. Develop and roll out global brand campaigns and collaborations. Maintain global brand guidelines documents and toolkits.
2017 - 2019
Digital Communications Manager (Diesel)
Brief, manage and execute global digital campaigns and brand partnerships through budgeting, development, production and roll out. Ensure messaging and execution alignment across channels and oversee digital content strategy.
2017
Interim Head of Digital (Diesel)
Lead the Digital Marketing Team through a 7 months transition period.
2012 - 2017
Digital Marketing Creative (Diesel)
Brief, concept and execute all digital creative material for websites, social platforms and digital campaigns. Maintain and oversee seasonal Digital and Social messaging calendar.
2011
Digital Marketing Internship (Diesel)
2009 - 2012
Università IUAV di Venezia - Graphic and Industrial Design
Full disclosure, before all that I’ve done the usual summer and weekend jobs, like
🧑🏻🎨 Decorator
🍝 Waiter
🍕 Pizza chef
✉️ Postman (this was super fun)
🍸 Bartender
but they didn’t really feel like they were relevant.
Just know I can make great pizzas and smashing margaritas.
