For Successful Living (2020)

What is success? You tell me. Each of us has a different measure for success, what is for sure is that everyone should be free to find their own path to their own version of success.

The latest take on Diesel’s historic line For Successful Living is a metaphor of this: what is sought after by many (like a superpower) is not necessarily what will make one successful. The series of videos and images explores the (mis)adventures of mundane superheroes as they go through life looking for their own success.