Sisley Spring/Summer 23 (2022)

Starring Iris Law, rising star of the fashion industry, ‘Laws Of Attraction’ was a 360° campaign, living in Digital, Offline and as an event and public installation, exploring the themes of sensuality, intimacy and freedom of expression. Starting from a traditional photoshoot and accompanying video, it took for as a majestic event during Milan Fashion Week, revolving around the unveiling of a giant artistic installation replicating the star in one of the campaign images. The installation has been exhibited in a public square in Milan for the entire duration of the Fashion Week, attracting curiosity, attention and social sharing by thousands of people.

After the first massive global launch in Milan the campaign has been planned on print, billboards, social and digital advertising.