To showcase the first complete expression of Glenn Martens’ vision for Diesel, in lieu of a traditional fashion show viewers were invited to experience a short film. Directed by Frank Lebon and scored by British musician Leon Vynehall, the film blurs the lines between reality and dream, taking the audience in a hallucinatory journey to explore the SS22 collection.

Part of the official calendar for the SS22 Milan Fashion Week, the short film premiered live on all the brand’s digital channels, and streamed live in store windows and strategic Out Of Home placements around the world.

Featuring almost eighty looks, it was accompanied by a lookbook shot on the same sets, creating a comprehensive aesthetic rulebook for the season.