We’ve noticed many people like to buy, wear and return clothes. A growing amount of shoppers do it, they even gave it a name: wardrobing. Going out for the night in an outfit you’ll return the next morning is no biggie, and while the majority of brands are taking serious actions to discourage this behaviour, we thought that in the end what really counts is that you chose our clothes to do it, so go on, and Enjoy Before Returning.

Local activations entered around ‘Return Parties’ in London, Amsterdam, Johannesburg, Kumamoto and Barcelona, where guests would only be allowed in if tags were hanging out of their outfits. A running laundromat would be on call to remove any stain, spill or simply press the garments at the end of the night.